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NIO's Battery-as-a-Service Strategy
A game changer in the EV industry?
Published in Volume 09 Issue 1 on
Carlos Ghosh: The Rise and Fall of an Automobile Legend
Was it politics, greed, or hubris that led to Carlos Ghosn’s downfall?
Published in Volume 08 Issue 2 on
Kobe Influencer Marketing
Using social media to promote a herbal tea brand.
Published in Volume 08 Issue 1 on
Pinduoduo: Empowering Farmers with an E-Commerce Platform
A case study on how Pinduoduo's dedicated portal has helped farmers during the Covid-19 outbreak.
Published in Volume 07 Issue 2 on
Starbucks in China: An undisputed leader?
How Starbucks faces the emergence of ‘new retail’, or the seamless integration of offline and online retail.
Published in Volume 07 Issue 1 on
Iuiga: Defining an omni-channel strategy
Iuiga, a lifestyle retailer, has a curated range of high quality products at transparent, affordable prices, effectively leveraging the original design manufacturers’ model and an online retail platform.
Published in Volume 06 Issue 2 on
Surecash: Promoting financial inclusion in Bangladesh
The street scene of honking cycle rickshaws, jaywalking pedestrians and precariously tilting buses in crowded Dhaka was an easy distraction.
Published in Volume 06 Issue 1 on
Paris Baguette: A Korean's brand success in France
Winning the annual Coupe du Monde de Boulangerie, the most prestigious baking competition in the world, was no mean feat for South Korea’s Paris Baguette, a relatively new kid on the global baking block.
Published in Volume 05 Issue 2 on
Future for children in Indonesia: On walking out of poverty
A social enterprise project that has brought income and dignity to a remote community in Indonesia.
Published in Volume 05 Issue 1 on
Volume 12 Issue 2
This issue, as we continue to celebrate Singapore Management University’s (SMU) 25th anniversary, we explore leadership in higher education, the rise of artificial intelligence (AI), ethical stewardship, and other challenges, highlighting how they intersect in our increasingly complex, fast-chang
