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Volume 05 Issue 2

Here’s to an Open Economy
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Volume 05 Issue 2

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Should we be cheering or jeering? The U.S. trade policy and its impact on Asia are under the spotlight.

Here’s to an Open Economy
Should we be cheering or jeering? The U.S. trade policy and its impact on Asia are under the spotlight.
Accidental captains: How to sink strategy even before it is executed
Wouldn’t it be scary if captains of ships were hired at random, instead of through a careful selection process?
Paris Baguette: A Korean's brand success in France
Winning the annual Coupe du Monde de Boulangerie, the most prestigious baking competition in the world, was no mean feat for South Korea’s Paris Baguette, a relatively new kid on the global baking block.
Does demography determine talent?
Among the map of forces that shape a business environment, one of the permanent, pertinent and powerful factors is a nation’s demographics.
Doing business in Myanmar: Dressing up the bride
As one of the untapped frontiers of newly emerging markets, Myanmar is rich in natural resources, underpopulated but with growing purchasing power, and an easy place to do business.
Incentives: Achieving business results with the right pay scheme
Much has been said both for and against using incentives to drive business results—be it revenue and profit, or market share.
Coming to grips with the reality of eLearning
In boardrooms all over the world today a scenario is played out again and again: Chief Learning Officers (CLOs) enthusiastically pitch the strategy of eLearning while chief executives remain sceptical over the outcomes.
Men’s cosmetics: challenging conventional marketing wisdom
Men and beauty seem to be two contradictory domains because we often rely on an outdated assumption that men only want to appear manly and nothing more.
Pride and protectionism: U.S. trade policy and its impact on Asia
Many of the trade policies of the United States President Donald Trump’s administration are aimed at addressing the perceived adverse impact of trade on the country’s manufacturing employment, and improving trade deals the President sees as not being in U.S. interests.
Globe Telecom: Redefining telecommunications in the Philippines
Globe Telecom—a major telecommunications service provider in the Philippines—had a long, pioneering history in the communications business.

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