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LEVERAGING MARKET-BASED ASSETS TO DE-RISK THE FIRM’S OPERATIONS
In times of uncertainty and volatility, the active management of marketbased assets, such as brands and channel relationships, take on a new significance in managing risk.
Published in Volume 01 Issue 2 on
Latest | Volume 13 Issue 2
Resilience in a Permanent Storm
Asia is being tested from every direction at once.